Cassy Lim

Hello. I'm Cassy.
Currently designing in the AI video creation space at TikTok.

Selected projects
TikTok — Symphony Creative Studio AI-powered video creation for advertisers
2024–2026
Rippling — Performance Management End-to-end review cycles and compensation
2023
Rippling — Pulse Employee survey platform with automated insights
2022

About

I'm a lead product designer at TikTok, working on Symphony Creative Studio within the Monetization team. I lead design for a generative AI system that helps advertisers go from no video to a high-quality video, shaping how tools like image-to-video, text-to-video, and avatar come together into a seamless, end-to-end experience.

Previously, I led 0→1 product initiatives at Rippling.